Cannes Lions
WIEDEN+KENNEDY, Portland / SONY / 2014
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Sony’s artists and engineers have a long tradition of surprising people by doing things they didn’t think were possible. The Walkman made it easy for everyone to carry their favorite music with them for the first time. The CD was the first time so much music and information could be stored on something so light, and portable. And their new MP3 player that you can listen to underwater was just as unexpected.
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