Cannes Lions

SKETCHES ON PLASTER

TIAN YU KONG ADVERTISING, Shanghai / BADU ART SCHOOL / 2014

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

Badu Art School has been engaged in providing basic sketching courses. How might it stand out in competition with the other 3,000 similar schools in Guangzhou China and obtain more student applications? We find that many students feel tired of basic sketching training.

Execution

Public Space

Outcome

The performance caught quite some attention in Guangzhou, and obtained a lot of media reports. The school received applications from over 500 students, and now it has become one of the best-known local schools for art education. Later the performance was invited for many other museum exhibitions.

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