Cannes Lions
TIAN YU KONG ADVERTISING, Shanghai / BADU ART SCHOOL / 2014
Overview
Entries
Credits
Description
Badu Art School has been engaged in providing basic sketching courses. How might it stand out in competition with the other 3,000 similar schools in Guangzhou China and obtain more student applications? We find that many students feel tired of basic sketching training.
Execution
Public Space
Outcome
The performance caught quite some attention in Guangzhou, and obtained a lot of media reports. The school received applications from over 500 students, and now it has become one of the best-known local schools for art education. Later the performance was invited for many other museum exhibitions.
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