Our approach to the campaign was non-standard. First part of the campaign started on 7th February, and ended at the Valentine’s Day. We used text ads that were displayed contextually on users' shopping lists by items that could become a gift or an ingredient of a romantic dinner. In a creative and sometimes intriguing way we advise users why Durex could be very welcome in their bedrooms.

The second flight of the campaign was before Easter. We promoted the same product in the same application, but we used different products under which we displayed contextual text ads. This time we appeared by products typically purchased in Poland before holidays.

Valentine’s campaign results were: 450 000 display ad impressions and 0,69% CTR, 45 000 impressions of context banners, with CTR 2,32%. Brand presence on shop list compared to the same period one month before, surged by 1162%, and product category popularity increased by 202%. Easter’s banners was impressed 360 000 times and CTR for this form was 0,61%. Context advertisement impressed almost 100 000 times and generated 2,94% CTR.