The three-dimensional slope in the ad conveys instantly and clearly what is meant: those skiers who are uneasy when negotiating a steep slope are not skilled enough. In addition, the media concept draws particular attention to the ad and presents Suvetta Snowsports as a ski school which stands out from all others.

The ad triggered a multitude of positive responses. Since the ad was run, more people have asked for ski classes offered by Suvretta Snowsports.