The higher you jump, the thinner the air becomes. In keeping with this theme, a classic ski mask was made to look like an oxygen mask worn by jet pilots. Long-time customers and well-known snowboarders were invited to take place in pre-season testings of the new Head snowboards. At these occasions, the masks were handed out.

The small number of masks issued were gone in no time and they are now in great demand as an accessory. Only a small budget was needed to strengthen and broaden the credibility of the brand within the snowboard scene.