Cannes Lions
SKI EQUIPMENT
GOSS, Gothenburg / ROSSIGNOL / 2004
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Overview
Entries
Credits
OVERVIEW
Description
A TV documentary speaker in a film about bears, realizes that the animal is stupid (from a skiers point of view) because it sleeps through the entire winter.
Outcome
During 2003, the Rossignol sales increased with 73% in Sweden.
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