Switzerland as a holiday destination positions itself as a place of maximum relaxation. The aim was to make this maximum relaxation tangible.

A promotion with the promise: We do your job when you need Switzerland.

Anyone could apply. There were three winners. And for each winner, a Swiss went to their country of origin and did their job. So the winner could relax even more than usual, because even at work nothing was left undone.

Those who need a holiday the most are those who are stressed. That's why the campaign was aimed at precisely this target group with the promise of maximum relaxation.

In a film, a Swiss man makes a promise: We will do your job if you need Switzerland.

Anyone could apply via a website. The candidates who could show the most that they urgently needed a holiday were selected by a jury.

The film with the Swiss promise reached 4,100,000 views and the campaign 91,000,000 impressions. In the end, there were three lucky winners.