Every year, California’s biggest ski resort, Mammoth Mountain, lives up to its name. Not only is this place mammoth in size, but it also receives mammoth amounts of snowfall.

With 400-500 inches a year, it dumps more here than almost any place in the country. In this radio campaign, we didn’t want to just tell listeners the facts. We wanted them to imagine just how ridiculously 'white' this place gets when it’s covered in snow.