Cannes Lions
CORE IDEAS, Sydney / RSVP / 2016
Overview
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Description
A young lady is in a wine shop. She selects a bottle, looks at the label and attempts to pronounce the fancy French name to herself. She doesn’t do a very good job of it. She turns on her phone and the mobile screen appears next to her as a graphic overlay. She’s on the RSVP dating app, viewing the profile of the man she is about to meet, ‘BordeauxBen’. His profile shows he loves French wine.
The lady puts her phone away, confidently mispronounces it one last time, and it brings it to the cash register. The assistant takes the bottle from her and remarks, ‘Good choice’, then proceeds to pronounce the name of the wine perfectly. The young lady copies her sheepishly, smiles and leaves for her date, now knowing how to say it properly. Cut to end frame with RSVP logo and the super: Find a keeper.
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