To detect skin cancer in early stages, the evolution of a skin mark is the most important factor in determining the risk. Anyone can find the marks on their skin, but almost nobody remembers how they looked a year ago. Euromelanoma, a European skin cancer prevention organization, wanted to raise awareness to this issue, but also provide a tool that helps them keep track of their skin marks.

The campaign was launched on April 12, 2017. 100 000 skin memories stickers were distributed in pharmacies nationwide. In the week that followed,14 influencers, celebrities and the national Minister of Health posted a picture of their skin mark on Facebook and/or instagram. Each post was accompanied by a text encouraging readers to get their own sticker at their pharmacy and share on Facebook. After a week already, pharmacies were asking more stickers as demand was growing. Currently, Euromelanoma is looking to print more stickers, but also to roll out this campaign on a global scale.