Cannes Lions

SKINLESS AND BONELESS CHICKEN BREASTS

LOWE LINTAS & PARTNERS, New York / PERDUE / 2001

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

An infomercial for an "isolation tank", in which you can trim fat from chicken without having to touch it, is interrupted by Jim Perdue in the audience, who yells out, "But why trim anything?!" He goes on to present his hand-trimmed, boneless chicken breasts to audience applause, and is dragged out of the studio by security guards.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Perdue: Chicken Feed. Human Snack.

COLLE McVOY, Minneapolis

Perdue: Chicken Feed. Human Snack.

2024, PERDUE

(opens in a new tab)