Lámen Hot is the spicy brand of Nissin instant noodles. Available in Mexican, Barbecue and Pepperoni flavours, each one of them has a pepper level varying from medium to high. The banner instigates the internaut’s curiosity, suggesting him or her to add some more pepper to his or her life. At the first moment, we see sensual images in thumbs. At the second moment we find out that the thumbs are, in fact, details of an innocent image. The message suggests that the spicy details make life much funnier.