Kolonial.no is the first online grocery store in Norway - which means we need to teach our audience that there is a better solution than going to the physical grocery store.

This skippable pre-roll opens on a simple call to action: Skip the grocery store. Then the film jumps right into a boring recognizable grocery store situation: you meet your chatty neighbor(yeah the one you don't want to meet) in the shopping aisle.

By highlighting the skip-button, we then turn the skip-button into an escape button: Skip the ad - Skip the grocery store. (Try groceries delivered to your doorstep instead).