Cannes Lions
SELMORE, Amsterdam / PON MOBIEL / 2006
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A group of women wait outside a department store for the doors to open. Their attention turns to a Skoda being parked. A young woman gets out as the department store doors are open. But instead of the typical ‘sale-frenzy’, our woman’s every move in the store is carefully followed by the entire group of women. There’s even a little catfight when the Skoda driver buys a specific handbag, leaving only one other handbag for the group of followers.Tag-line: Follow the Skoda Driver.
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