Realizing the coincidence that Skoda’s ‘Simply Clever’ tagline sounded similar to the Taiwanese word for ‘Just Dance’, we enlisted ‘Handsome Dancer’ whose contagious shoulder-shaking dance video had made them a YouTube hit.

Localizing the contagious dance and surprise launching it was key.

We shot our own music video version, to new lyrics, featuring SKODAs driving through Taiwan’s most recognizable and iconic spots. Then, in a subsequent shoulder shaking tutorial, we offered up the Concidance as a solution to coping with road rage.

We figured that the best way to win over hearts and minds in Taiwan was to capture the unexpected moment famous Taiwanese Youtubers were surprised on stage at an event with the Handsome Dancer duo from NYC. We further surprised the audience with an invitation to dance together with the duo in a flash-mob event the weekend after.

To create a national movement, we needed to touch as many lives as possible. We created four waves of communication, each building off the previous wave:

We launched the campaign with an event and invited the Handsome Dancer duo to surprise audiences. The event generated much hype, and was the talk of Taiwan on Facebook. We used the first wave to generate buzz around our upcoming flash-mob event three days later, generating even more buzz online. The flash-mob was the biggest Taiwan has seen in recent years.

We then released our re-created CoinciDance video, featuring Skodas driving through iconic Taiwanese hot spots, using Youtube, Facebook (Taiwan’s largest social media platform) and Yahoo (Taiwan’s largest search portal) to drive social reach. To drive further engagement and keep the video viral, we released a tutorial video, allowing both famous and everyday Taiwanese to get involved and recreate the video.

We succeeded in getting Taiwan up on its feet and creating a national dance movement. The four videos have been viewed over 14.3 million times total, which is equal to 60% of Taiwan’s population. The campaign generated 39,000 overwhelmingly positive comments. Today still, local Taiwanese continue to re-create the shoulder-shaking dance, from TV shows to even the local Taipei City Mayor.

The music video’s success didn’t stop in Taiwan, it even became a viral hit in the Czech Republic, the home of ŠKODA. The video turned SKODA, a practical and rational brand, into something surprising that captured the hearts and minds of Taiwanese.

This viral campaign also skyrocketed success of Skoda’s Rapid Spaceback, leading to a four-fold leap in sales!

The music video won the Youtube APAC Leaderboard award in Dec 2017. It is nominated in the Festival of Media – Global Awards for Best Influencer Campaign”.