Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AMBEV / 2011
Overview
Entries
Credits
Outcome
One million participants reached the end of the game. During the game, more than 24 hours of audiovisual content and half a million photos were sent in by the participants. One and a half million people spent an average 10 minutes per day on the website. A record for the brand.
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