The biggest circle of friends this summer: a Ferris Wheel focused event. It was installed in a place as unique as the use of a Ferris Wheel itself to represent Skol: a military fort, on Copacabana beach. The Ferris Wheel was a perfect icon that combined all brand concepts. Even without the display of its logo on the Ferris Wheel, all who viewed the structure from the beach knew that it represented a Skol event.

Spontaneous media calculated at US$3,400,000, and more than 80,000 paying visitors. A survey done by City Hall showed that the event became the fourth most visited place during Carnival, trailing only famous attractions such as the statue of Christ The Redeemer and Sugar Loaf mountain. The event became a milestone of Rio's summer.