We created a mobile eye clinic truck with the necessary medical infrastructure and mobility to serve public schools throughout São Paulo.

The mobile eye clinic reached prospective clients in class C: SKY’s new target audience, while the buzz generated by news about the campaign and by the video case via PR and social networks were directed at classes A and B.

For subscribers, the action strengthened the image of the brand as an HDTV service provider and showed them a new level of the company’s corporate social responsibility. Prospective clients were shown a brand synonymous with high definition, increasing brand consideration.? The mobile eye clinic provides care to approx. 800 children per month and gives out around 200 glasses per visit. By the end of 2018, the project aims to visit 100 public schools throughout Brazil, and make 10 thousand children see life in high definition. ?Since now we've already more than 2Mio people impacted, but until the end of this project after all eye clinic travels we’re expecting to reach more than 15Mio people.