Cannes Lions
DENTSU, Tokyo / SKY PERFECT COMMUNICATIONS / 2006
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Description
Sky perfect TV (Client name) has over 200 satellite broadcasting channels.The idea is of watching of a lot of channels for a cheap price. The name is YOKUBARI in Japanese. The meaning of YOKUBARI is greedy.The channel introduction into the entertainment arena is made by a greedy character that eats a lot of sushi.
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