POTENTIAL FOR INDUSTRY IMPACT

The target audience consisted of customers on the go with a general interest in football, but who are hesitant to get in on the pay tv thing. So we had the idea to draw them to the content by their very own curiosity: They could see a Champions League top match which could normally only be seen on the pay tv channel Sky. But: Only a little bit.

IMPLEMENTATION:

Turned live video content on digital OoH Screens into a direct channel. With the first ever real time adaptive QR code. A game changing direct marketing technology.

TIMELINE:

April 1st 2015 – May 31th 2015

PLACEMENT:

Digital OOH-screens in Germany in Berlin, Dresden and Frankfurt

SCALE:

4 digital OOH-screens with first time ever real time adaptive QR code.

Reached 15 Mio. contacts on mobile within 90 minutes.