Cannes Lions

SLEEVELESS

McCANN ERICKSON, New York / WEIGHT WATCHERS / 2013

Case Film

Overview

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Credits

Overview

Description

A woman riffs "Fever” by Peggy Lee, which becomes a new song, “Sleeveless”. In the spot, the woman appears as a glamorous night club singer in a clingy red sequin dress, accompanied by an upright bass player and drummer.

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