Cannes Lions
JUNG von MATT/LIMMAT, Zurich / SKY-FRAME / 2011
Overview
Entries
Credits
Execution
Two mime artists in Sky-Frame overalls carried glass panes straight through the Exhibition’s window, or rather, made it look as though they did.
Outcome
The promotion was well-received by the exhibition public. It provided an amusing diversion in an otherwise dry exhibition environment. And most importantly: the whole exhibition’s attention was focused on the Sky-Frame stand. The existing Sky-Frame exhibition stand registered four times more visitors than in the previous year. On the basis of this huge success, Sky-Frame is going to repeat the promotion at all future European fairs.
Similar Campaigns
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