The TV spot, "Athlete", which originated as one of three viral videos, showcases the Slim Jim Monster Stick. Playing on the "Mega-manly" brand theme for Slim Jim, the spots feature the men behind the 'Even Mega Manlier Snack'. These icons of man-hood, are true legends, they wrestle cheetahs, catch torpedoes, and put small fuzzy stuffed animals on the endangered species list, that is, when they aren't creating the Slim Jim Monster Stick, the very manliest of all meat snacks.