Cannes Lions
HAKUHODO, Tokyo / NISSIN FOOD PRODUCTS CO. / 2004
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Description
This banner for Nissin Foods, the number one brand of instant noodles in Japan, conveys its message without relying on words. We used banner interaction to express a physical sensation everyone experiences when they are hungry. The simplicity of this piece overcomes language barriers, and we produced it so that one will remember Nissin Food products at mealtime. (note: this banner should be viewed with the volume on your PC up.)
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