“Karada* produce project (KPP)” is the ideal lifestyle to keep your body healthy and beautiful. Each movie of Rie Hasegawa visualises her well-balanced lifestyle with these elements, (1)an appropriate exercise, (2)balanced diet, (3)enriched ordinary life, and (4) “High Definition Body lift” .The participants were registered as KPP members. We aimed to increase the frequency of the members to contact this campaign through “Rie’s tweet mail” and “blog widget that is synchronised with the website” and distribute e-mail magazines about healthy diet and appropriate exercise on regular basis in order to maintain members’ body healthy and beautiful.

1.Record twice as many sales as the old products.2.Increase the number of accesses to the CLARINS website 10 times as usual.3.Increase the number of word-of-mouth by bloggers with high cosmetics sensitivity.4.Award for the best cosmetics on several beauty and fashion magazines as the targets' popular item.