Cannes Lions

SLIMMY

JWT BEIJING, Beijing / WHEALTH ASIA / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

Every one who wants to lose weight would like to wear a smaller size clothes. This is an important bench mark to

evaluate the success of a diet treatment. The idea is a metaphor of a “smaller size” to kill a “ bigger size” in different

scenarios. The product is Slimmy, a health diet supplement.

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