This ad plays with the gesture of slipping fingers on the iPad.

First, the reader is impacted by an image of a girl which doesn't seem to be an article and not even an ad.

When it tries to skip this page by slipping its finger, the page doesn't change, but the hair of the girl moves. It happens twice before it is finally allowed to actually go to the next page.

In the next page, the reader sees the full ad, which the headline is: “Hair so silky and so soft that it slips through your fingers”.