Our biggest challenge was to capture timely, genuine, lighthearted and captivating portraits of the dogs.

Because the whole idea of the campaign revolves around the importance of timing, it was absolutely key to get the timing of each shot right, to make sure the idea comes across.

We also wanted each image to have its own personality, as does every dog we portrayed. For that, we created a different look for each visual, in a way that enhances the natural mood of the photographs.