Cannes Lions
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
DENTSU INC., Tokyo / EAST JAPAN RAILWAY COMPANY / 2018
Overview
Entries
Credits
Overview
Description
In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows.
They are often considered as simply a means of transport.
In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel.
Execution
In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows.
They are often considered as simply a means of transport.
In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel.
Outcome
We rediscovered the brand value that has been otherwise ignored and turned this untaped potential into something more tangible with the power of design.
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