"Cellular phone" in which private information addresses data, e-mails, photographs, etc. is packed and is the one "identity" for everyone. Otonori to made the sound of "Pi" when the Automatic Ticket Gate Machines were passed and it could be customized to the owner's preferred sound.

It demonstrated the experience during a typical day with a mock-up machine. 346 people experience OTONORI.A lot of people said, "I want to listen to my sound at REAL Automatic Ticket Gate Machines".