There’s an old Korean saying in Korea: “enduring hardship is a virtue”. This was a virtue in our traditional era because of a status system, poverty, war, Confucianism. However Korean people no longer want to live a life unfulfilled. They want to express their characteristic and want to break the old virtue. They do not want to follow the old ways anymore. Shin Yunbok who was a traditional Korean realistic painter solved traditional social atmosphere sarcastically and depicted it in his artwork. We chose Shin Yunbok’s art in our current campaign because his art work clearly implied our purpose.

Test drive applicants increased by 1,252%. 35.5% of test drivers desired to swap the cars, and half of them actually did the 'Swap'. From word of mouth about product quality, sales increased 24% compared to the previous year.

Visits to offline stores increased by 83%, and the ripple effect has run through the other car series.

Inquiries about other car series increased by 43%.

This was an innovative promotion by Renault Samsung Motors who has always been confident in the quality of our cars.

And that people who usually buy cars based on word of mouth and TV ads, would be completely satisfied once they rode in ours.