Bring the brand to life, with a revolutionary interactive CD-Rom. Once a consumer experiences the e-Booklet, we want them to say "Wow, I can’t believe this is GM".

More than 70% of viewers surveyed gave the e-Booklet high marks on overall experience, providing an engaging way to see GM vehicles, products and services, and including effective music, sound effects and commentary. Consumer responses have included: "A creative way to present the GM story", "Different than any other way I've experienced sales materials", and "a mix of colour, sound and clarity”.