Most Thais believe that whaling is a problem so big it is almost impossible for individuals to make an impact. Eliminating this cruel trade seems to be a task too big for any single person, and the money they have to tackle the problem is just too little. Love Wildlife, a wildlife conservation foundation, and Chomwhale, an organization dedicated to the observation of whales in Thailand, disagrees, and wants everyone to feel empowered. No matter who you are you have the power to effect positive change and stop the whaling trade- even with the smallest change in your pocket.

Within a week after implementation, a number of international journalists talked about this campaign widely.