Cannes Lions

SMALL. THE NEW BIG.

DAWN, Amsterdam / TRIODOS BANK / 2013

Case Film

Overview

Entries

Credits

Overview

Description

‘Klein. Het nieuwe groot’ (Small. The new big). No products or services are promoted.

Instead, it's a film about the times we live in. Power is no longer in the hands of the big. Strength is in the hands of the small.

We shouldn't wait for decisions from the top, but see what we can do ourselves.

Similar Campaigns

10 items

Shortlisted Cannes Lions
Where to Settle

McCANN POLAND, Warsaw

Where to Settle

2024, MASTERCARD

(opens in a new tab)