A simple sticker on a tray turned it into the simplest test drive ever. And the effect of Smart parking is visible immediately, on the counter.

40 Smarts saved 623 car-less drivers during 3 days, in parking lots around 8 shopping malls

Over 400 drivers became true belivers (“Smart is a real car”) – rate of conversion of 70% - advocating Smart on their vkontakte and facebook profiles

Blogs and news portals picked-up the stories, generating hundreds of thousands of dollars in earned media and incalculable amounts of positive emotions around the tiny cars that saved the day of Moscow car-less drivers

Test drives increased 10 fold in the 2 weeks following the event