Cannes Lions
THE ARTERY, New York / MERCEDES BENZ / 2021
Overview
Entries
Credits
Execution
Directed by Vico Sharabani, the Mercedes-Benz USA “Invisible Car” campaign visualizes a carbon-neutral future, following the brand’s EQ electric car, rendered completely invisible, driving across beautiful and natural scenery. The compositions include a vehicular silhouette emerging from a morning fog, a rush of wind leaving behind flying dirt and leaves in its dust, as well as the impact of tires splashing through road puddles -- all of which are accompanied by a voiceover from Emmy and Golden Globe award-winning actor John Hamm. Live-action filming took place during pre-COVID in northern San Francisco while the rest of the visual effects work was carried out via remote operations.
Similar Campaigns
12 items