Cannes Lions

Invisible Car

THE ARTERY, New York / MERCEDES BENZ / 2021

Film

Overview

Entries

Credits

Overview

Execution

Directed by Vico Sharabani, the Mercedes-Benz USA “Invisible Car” campaign visualizes a carbon-neutral future, following the brand’s EQ electric car, rendered completely invisible, driving across beautiful and natural scenery. The compositions include a vehicular silhouette emerging from a morning fog, a rush of wind leaving behind flying dirt and leaves in its dust, as well as the impact of tires splashing through road puddles -- all of which are accompanied by a voiceover from Emmy and Golden Globe award-winning actor John Hamm. Live-action filming took place during pre-COVID in northern San Francisco while the rest of the visual effects work was carried out via remote operations.

Similar Campaigns

12 items

VW Youngest Brother

DDB NEW ZEALAND, Auckland

VW Youngest Brother

2019, VOLKSWAGEN

(opens in a new tab)