The flyer was made to look very real with no art direction. Just a mobile phone photo and layout, done in a standard word format. The copy was written to reflect the small but different neighbourhoods. The ambition was to make it unclear if this was actually real or advertising.

Approximately 3,000 handouts where given to passers-by over the 3 days the campaign ran. Many people commented about them and lots of people used their mobile cameras to document the event. Test-drives rose by 15% during the campaign days.