Using a counter balance bridge in the city centre of Rotterdam. We mounted a 2D model of the new smart BRABUS in the middle of the bridge. When the bridge opened the BRABUS appeared to daringly leap from one side to the other.

Due to the bridge and other elements of the campaign, the European launch of the new smart BRABUS is a phenomenal success - with over 2,000 units ordered before the new car was even available at dealers.