The Smart is all about saving space. That’s why we parked a Smart in regular street parking and used the remaining two thirds of the spot for more useful purposes, be it a gym where one can train, a terrace where one can relax and sip a coffee, or an in-town drive-in movie theater for entertainment. The saved space may be put to any kind of good use – all that is needed is a bit of imagination.

Besides, the media cost of this stunt is also very exciting and important since the total amount spent on media was what it costs to feed a metre for a day, per stunt location.