Cannes Lions

SMART CAR

THE JUPITER DRAWING ROOM (SOUTH AFRICA), Johannesberg / DAIMLEY CHRYSLER / 2003

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Execution

The agency and media agency have worked extremely close together in the planning of the entire smart car launch in this market. Various brainstorms have produced a number of novel media concepts, of which this is just one.

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