During usual commercial breaks, we squeeze in extremely short 'Smart' spots between the regular spots of other advertisers.

The medium is the message: approx. 1 second-long spots demonstrated in a radio advertisement block what smart drivers experience every day when looking for a parking space: a smart always finds a space.

Short spots; big effect. Using this innovative media format, the greatest possible attention was captured in just a few seconds and therefore at relatively little expense. As part of the smart sales promotion campaign, this radio concept contributed a significant share to the campaign’s sales count at the end of 2006.