Cannes Lions
BBDO DUESSELDORF, Dusseldorf / DAIMLEY CHRYSLER / 2006
Overview
Entries
Credits
Execution
The complete concept of the two seated smart car is truely unconventional and cunning! We need advertising to reflect that image. That’s why this vending machine cover has three objectives: stealth, rain protection and free advertising space.
Outcome
By inventing the first stealth device for cars, smart continues to increase it’s lead in innovative car creativity.
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