Cannes Lions

SMART FORTWO

BBDO DUESSELDORF, Dusseldorf / DAIMLEY CHRYSLER / 2006

Presentation Image

Overview

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Credits

Overview

Execution

The complete concept of the two seated smart car is truely unconventional and cunning! We need advertising to reflect that image. That’s why this vending machine cover has three objectives: stealth, rain protection and free advertising space.

Outcome

By inventing the first stealth device for cars, smart continues to increase it’s lead in innovative car creativity.

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2017, VAUXHALL

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