Cannes Lions

SMART LITTLE BUMPER STICKERS

BBDO TORONTO, Toronto / SMART CANADA / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

With a limited budget, we focused our efforts on the Toronto market. Our goal was to help increase brand loyalty and retention for our biggest market and provide our dealers with a little thank you to their loyal client base.

Outcome

The smart client’s and dealers were elated with the unique work. Anecdotally, this enthusiasm and favourable response was also shared by the recipients. Sometimes the greatest impact truly does come in small packages!

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