Cannes Lions
BBDO TORONTO, Toronto / SMART CANADA / 2013
Overview
Entries
Credits
Execution
With a limited budget, we focused our efforts on the Toronto market. Our goal was to help increase brand loyalty and retention for our biggest market and provide our dealers with a little thank you to their loyal client base.
Outcome
The smart client’s and dealers were elated with the unique work. Anecdotally, this enthusiasm and favourable response was also shared by the recipients. Sometimes the greatest impact truly does come in small packages!
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