Cannes Lions
SMART ROADSTER/ SMART ROADSTER COUPE
SPRINGER & JACOBY WERBUNG, Hamburg / SMART DAIMLER CHRYSLER / 2004
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Primitive men ritually apply war paint and perform a tribal dance. This is what make-up used to be all about. The Smart Roadster drives recklessly on a winding road. This is what the Roadster driving used to be all about.
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