By partnering with Discovery Channel we developed 2111, A landmark TV series of 6 hours, showcasing the future of cities that gave rise to Latin American civilisation, such as Sao Paulo, Rio, Buenos Aires, Mexico City and Bogota with exclusive content about the future of these capitals through a simulation of what these cities would look like with new technology advancements.

The episodes showcased never before seen revolutionary technologies while seamlessly integrating Samsung’s Smart TV and Digital cameras to the content as evidence of the future today, generating consumer engagement and also strengthened the on-air TV campaign messages as it reinforced Samsung’s product benefits.

The results surpass all expectations:Samsung sales achieve an impressive growth year to year of +412 % for the Smart TV and digital cameras-MV800- were up to 30 % above their goal.-pan regional audience levels exceeded the prime time Discovery Channel average for up to + 43% *- Samsung recall in the show was above+ 57 % -70% considered the brand very important to the future.- positive perception of Samsung increased by 21%- more than 109 free articles with an estimated ad value of $800,000 Dlls2111 and Samsung, a perfect match * adults 18-49 AB