The idea is extremely simple: building a digital relationship, true and personal, between brand and customer. People can get into a showroom, not necessarily to buy, but to make an experience with the product: a car, a camera, a bicycle, etc.. finding a personal shopper to dialogue with.

Potentialities of this kind of approach are infinite, not only in terms of market, but also in terms of evolutions, such as the virtual reality.

We believe that this project can be considered as a further milestone towards a complete change of Ecommerce and digital experience logics.

It took more than a year. We built a team of almost 20 people, able to overcome all of the legal, fiscal, space and direction preparation issues. The creative team worked together with technicians to develop a really engaging experience and to develop a launch plan up to the event. The launch involved all of the digital properties with 14 different creativities contextualized to the single planned media and target.

It all ended up with the first virtual open weekend, where the first car to be sold online was revealed.

A new form of digital experience applicable to any e-commerce website and even to normal websites; to any product; to any event.

We marked the beginning of a new road: once appreciated this level of direct experience, the customer will never want to go back.

The first results? smart created the first e-commerce in the automotive marketplace with a live experience. Now in Italy, soon in every european division.

It took only 3 weeks to sell the first car. 15 cars sold in 2 months without discount or special promotion. 400,000 web site visits. 44 million people reached on Facebook and Instagram, 3,2 millions reached on Twitter. 8 millions digital audience reached by the online buzz on the most important media publications.