Cannes Lions

From the back

AIR PARTNER OF McCANN, Brussels / BMW / 2018

MP3 Original Language
Supporting Content
MP3 Original Language
Supporting Content
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Description

The spot opens like any other cliché car commercial. A deep voice, accompanied by a gentle music, describes the all-new and very powerful BMW M5. But the description of the new car is quite limited. The voice only talks about the backside of the new BMW M5. Why? The M5 is so powerful you’ll probably only see one from the backside. Unless you visit your BMW-dealership

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