Remember when you were a kid and you just made stuff. There was no brief, insight, strategy, channel thinking, target audience or desired consumer response. The Smarties 8 Colours of Fun campaign sees eight kids – one for each Smarties colour – paired with eight adult artists.

Each duo was given everything they needed to create anything they wanted. The only thing they had to do was use one Smarties colour as the inspiration for their creation. We stepped back and documented what happened.