Cannes Lions
SMARTIES
HENDERSON BAS, Toronto / NESTLE / 2011
Overview
Entries
Credits
Overview
Execution
Creative Execution: SMARTIES Everyday Art Awards.The highly relevant creative execution associated the colours of SMARTIES with art. There’s an artist’s pallet in every box of SMARTIES. There literally is art in SMARTIES!
Outcome
135,000 fans on Facebook (35% above objective) 17,000 (13% conversion) of distributed art awards (20% above objective)
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12 items
