Cannes Lions
RED FUSE COMMUNICATIONS, Hong Kong / COLGATE-PALMOLIVE / 2021
Overview
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Execution
Quirky animal portraiture was the key to realizing our creative idea. Each specially selected animal had to appear with an open mouth, so we could then composite in their smiling teeth. It was important that each animal was framed facing the camera, to mimic a real-life snapshot, helping to bring alive each subject in a playful, celebratory manner.
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